Social Media: Working for us!

tugo success

Because tugo is the first of its kind, the potential for growth was limitless. However, because tugo is so new, determining the best communication channel mix was a challenge. We know, however, that as soon as people see it, they get it. So our approach was to provide as many opportunities to show – rather than tell.

Along with plenty of help from Verve Northwest, we used social media (TwitterblogFlickrFacebook), media relations and blogger relations. We started by targeting travel blogs and traveler publications, sending lots of pitches and dozens of samples, as well as connecting with editors and bloggers at important trade shows. The word quickly spread to a variety of different publications and to television.

tugo has been featured in Wired Magazine’s blog, Trendhunter.com, the Economist’s travel blog (Gulliver), San Jose Mercury News, Washington Post, KLM Airline’s digital magazine (iFly), and dozens more. It was also featured on Foxnews.com, the Today Show and the Rachael Ray Show. This success resulted in increased web traffic and over the crucial 2009 holiday sales period the web conversion rate was greater than seven percent.

One Response to “Social Media: Working for us!”

  1. [...] This post was mentioned on Twitter by tugo drink holder, Ben Reed. Ben Reed said: Love following your growth! RT @goodtugo: New post- Social Media: How it's working for us http://bit.ly/aDJd1v [...]

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